Queensland's (saturated) Wedding Photography market

The wedding photography industry in Queensland is one of the most competitive markets in Australia.  There are 354 businesses that are actively seeking weddings bookings right now, and they will service about 25,000 weddings in 2016.

Saturation of Wedding Photographers in AUS 

While the total number of weddings in QLD makes up about 21% of all weddings that happen across Australia, the proportion of Australia's wedding photographers working in QLD is slightly higher at 22%.  In comparison, VIC have 22 fewer wedding photographers than QLD, but nearly 4,000 more weddings per year.  The extremely high level of competition in Queensland has inevitably put downward pressure on prices making it very difficult to maintain a profitable wedding photography business in this state.  

Recently on a Facebook group for wedding suppliers, a Queensland based photographer posted about the frustration of established studios advertising wedding packages at below cost prices. Responses rolled in from photographers around the world attesting to the same issue being present everywhere from Malaysia to South Africa.  And being that wedding photography is an unregulated market around the world, there is significant competition within the industry across all countries.  But as one Australian expat pointed out; "I found Brisbane to be horrendous…" and the stats would agree.  Queensland may have the dubious honour of being the most competitive place on earth to be a wedding photographer.

QLD Wedding Photographers 01

A high level of competition creates a high level of business churn and makes growth for existing businesses difficult.  Tellingly perhaps, the most popular wedding photographer in Queensland has accrued a minimal 74 Facebook Likes in the latest 6 month period.  Compare this to the most popular photographer in VIC who accrued more than 16,000 Likes in the same period.

Nearly 60% of wedding photographers in QLD operate a blog and keep it regularly updated. Most of the industry (92%) have a business page on Facebook.

For more information about wedding photography in Australia follow us on Facebook.

Behind the scenes at Wedlockers

The reason we're building the Wedlockers website is to increase transparency in the wedding industry so that suppliers and their customers can more efficiently find each other.  We want to make it easier for customers to access and understand the full range of services available in the industry, and to find the suppliers that most closely match their requirements.  To achieve this we created a brand new type of wedding website that gives unique recognition to every wedding supplier in Australia.

Because we've created this concept from scratch it has yet to be proven effective.  So we needed a way to ensure that the site's features genuinely improve the planning process for Brides & Grooms, and genuinely increase supplier bookings while also reducing fruitless enquiries.  It was decided to build a cost effective version of the site that could be tested with real Brides and Grooms who were in the middle of planning their wedding.  They would tell us if Wedlockers solves their wedding planning headaches and give us feedback for improvement.

Step 01

Having created the Wedlockers prototype, we invited a selection of NSW based wedding suppliers to have a profile created for them on the site.  These are the businesses that our Brides & Grooms will search for and differentiate between as they use the site and test the Wedlockers features.  Because the site concept is new to the industry we wanted to limit its exposure until as close to launch as possible, and so the businesses who agreed to participate in the prototype were asked to take a leap of blind faith in getting on board with us.  Only in the past week were these suppliers given access to the Wedlockers prototype, and after 4 years in the making we nervously awaited their response which would be the first feedback we'd received from industry.  The extent of their positive feedback has been overwhelming and we are extremely grateful to them for their faith in us.

The process of compiling a team of 50 Brides and Grooms to conduct user testing is now well underway.  The first 25 have generously offered their time and have already received an initial survey asking them about their experience in the industry so far.  These experiences provide us with context for the feedback they'll shortly give about the Wedlockers website, and we'll soon find out to what extent our site improves their planning process.  

In 2016 we will compile the feedback from our expert team of betrothed and complete the final development of Wedlockers.  Given the extent of positive feedback we have already received from businesses in the industry, plans are well underway for the official launch of Wedlockers.

Further updates will be available on our Facebook page.

The Wedding Photographers of South Australia

South Australia marries about 8,000 couples every year.  These marriages equate to 7% of Australia's total wedding industry which is equivalent to the proportion of Australia's population living in South Australia.  In other words, the people of Adelaide are getting married at the perfectly average Australian rate.

South Australia is home to 110 photographers who are currently marketing their services within the wedding industry.  Fifty of these wedding photographers currently maintain a blog and use it to display images from recent weddings.  Wedlockers was able to locate all but 9 of these businesses on Facebook.

As expected with a smaller population base, South Australia's wedding photographers have fewer Facebook fans than those residing in the bigger states.  The most popular wedding photographer in South Australia is based in the Adelaide hills and at the time of publishing had a following of 7,466 Likers.  As with all popular wedding photographers, the Facebook wall of this business is chocker block full of beautiful photos taken at their most recent weddings.  The business also maintains a presence on Instagram and a regular blog on their website.

SA Wedding photographers copy

More than 65% of all wedding photographers in South Australia have fewer than 1,000 Facebook followers.  The median number of likes for Adelaide and surrounds is 649.  Our research clearly showed that wedding photographers that maintain a blog have a significantly higher number of Facebook followers than those businesses without a blog.  The difference between the average number of followers, of photographers with a blog and those without is a huge 832 Likes.

For more information about wedding photography in Australia follow us on Facebook.

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