Finding the right wedding photographer is a difficult business. Each studio offers a unique mix of packages, quality & service and with a choice of up to 600 wedding photographers in Australia’s major cities, differentiation is a challenge. But for couples wanting to single out high quality photographers, that choice may be getting easier.
Milton Gan is a Sydney based wedding photographer who believes the digital revolution is now swinging full circle. “Wedding photography has been going down the digital route and moving away from print. But low cost packages have been on the market for long enough that couples have heard the horror stories and there’s a renewed appreciation for the art of wedding photography and the value of printed images.”
Photo: Renee Blake
With this resurgence in print comes an acknowledgement that albums are a really important aspect of choosing a wedding photographer. “Couples are drawing a link between quality products and quality service and are considering the products sold by photographers in their decisions about wedding photography.”
Milton feels so strongly about the value of printed images and it being the duty of photographers to offer albums to their clients, that he’s created a workshop to help wedding photographers do just that. “There are lots of solutions to time and space constraints when designing albums” he told us. “Its about what works for you, with your business model and lifestyle”.
Most workshops for wedding photographers happen in the US and Europe so this is a rare opportunity for the local industry, particularly photographers looking to introduce a new revenue stream and/or reclaim weekend time by shooting less weddings. But perhaps most excitingly, the forward focus on albums & print represents an opportunity for customers to differentiate between vendors in an industry desperately in need of segregators & transparency.
The Album Atelier - a workshop for wedding photographers
Venue - Golden Age Cinema in Surry Hills
Dates - June 24th & 25th, 2017
Speakers - Dan O’day, Lara Hotz, Milton Gan, Haley Richardson, Darren Van De Wint, Renee Blake, Libby Jeffery & Geoff Hunt from Momento Pro
Topics - Album Sales & Marketing, Design & Production, Online Solutions etc
Members of the Wedlockers community have been given a special discount of 30% off tickets from The Album Atelier while they last. Use promo code: WEDLOCK30
(Thank you The Album Atelier)
Main Image: Lara Hotz Photography